According to recent data by the Department of Islamic Development Malaysia (JAKIM), Malaysia’s Halal industry is currently valued at over RM50 billion and is expected to grow steadily as consumer preferences evolve. As a Muslim-majority country, Halal is not only a religious obligation but an essential part of daily consumer habits. However, demand for Halal-certified products has also grown significantly among non-Muslim consumers due to associations with quality, cleanliness, and ethical sourcing.
This article outlines the expanding scope of Halal certification, how consumer behavior is shifting, and what that means for businesses aiming to remain competitive.
Halal Extends Beyond Food
While Halal has traditionally been associated with food and beverage, its scope now includes:
- Nutraceuticals and health supplements
- Cosmetics and personal care
- Pharmaceuticals
- Logistics, warehousing, and even packaging materials
Businesses that deal with any ingestible or absorbable product—or are part of a supply chain involving animal derivatives—should consider Halal compliance as part of their operational strategy.
Consumer Behavior & Global Recognition
Consumer awareness of Halal standards is rising. A 2023 Nielsen study revealed that 82% of Muslim consumers check for Halal certification on product labels, with many willing to pay a premium for verified products. The certification is also increasingly being used as a marker of quality assurance, even by non-Muslims.
Internationally, Malaysia’s Halal certification is among the most recognised, with JAKIM’s standards accepted in over 40 countries. This makes Halal certification an important consideration for export-ready businesses.
Business Implications & Market Opportunities
The ASEAN Halal market is projected to surpass USD 230 billion by 2030. Key opportunities include:
- Access to Halal-focused retail channels and online platforms
- Easier market entry into Halal-conscious countries like Indonesia, UAE, and Brunei
- Enhanced brand credibility and consumer trust, especially during high-purchase periods like Ramadan and Hari Raya
Final Thoughts
Whether you are in F&B, cosmetics, or manufacturing, obtaining Halal certification is no longer optional—it’s a growth strategy. As regulations evolve and consumer expectations rise, businesses that invest in Halal integrity will find themselves better positioned for both local and global expansion.
Start with understanding what applies to your category, assess your readiness, and begin your journey with credible resources.